Jennifer Rooney

CMO Network Editor at Forbes

About Jennifer

I've covered interactive advertising for Advertising Age during the dot-com boom and then marketing for Business 2.0, served as contributing editor at Chief Executive magazine, and was editor-in-chief of Sales & Marketing Management magazine before joining Ad Age again, where I most recently served as editor of CMO Strategy. Now at Forbes as CMO Network editor, I'm thrilled to be overseeing content for that most dynamic, creative and arguably challenged executive in the C-suite, the CMO. Marketing's humanity and psychology is what's most alluring to me. In fact, I plan to devote much time and attention to the people and personalities behind the wins, the campaigns, the agencies, the partnerships, the stunts, the experiments, the screw-ups, the near-misses and the happy accidents that define marketing and advertising in the era of mobility, Facebook, DVRs, Empire Avenue and clouds. So tell me your stories.

Jennifer writes about: Electronic Communications Entrepreneurs

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